We aim to build a culture. Through a unique variety of fresh, nutritious and equally delicious foods.
To evolve habits of craving and consumption. For a more fulfilling experience: one that stirs the mind, body and soul.
Chef Ayoub has been roasting and perfecting his craft for 30+ years. He began training and roasting by hand in the early 1980's. His first store was a humble 200 sq. ft., hidden away in an underprivileged area of Tehran, Iran. It wasn't long before he had a line-up of customers outside his store from across the city. Today, we set out to bring his craft to people across the world.
There is an art to roasting a product using unique flavours, while maintaining a natural essence. Although the industry we are in has a rich history, and Chef Ayoub has always respected that, he has maintained a personal mandate to never stop innovating and to develop his own style.
NUTS, NUTS, NUTS!!!
It’s crunch time.
“The best things in life come in small packages at our stores.” Amir
Nuts are nature’s super food. All of our bite-sized nutritional dynamos are packed with heart-healthy fats, protein, much-discussed omega-3 fatty acids, vitamins and minerals. Let’s just say that Ayoub’s brand of nuts is a wonderful gift from Mother Nature to all of human kind. Most people don’t know, but nuts are actually a fruit composed of a hard shell and a seed (the seed being the edible part). In addition to their numerous health benefits, nuts are also super convenient as you can carry them wherever you go, you don’t need a special container, they have a long shelf life and require no preparation. Ahh, but that’s where Ayoub’s shines. In the preparation. We take the simple nut and transform it into something more, something special. Something gourmet.
The plain truth is that on top of raw nuts (imported from around the world), we also have a team of trained chefs that specialize in roasting. Yes, we offer the traditional recipes like “spicy,” but we’re also looking for new and innovative flavours like “curry” and “Greek” that will keep you coming back for more. In addition, we’ve perfected the roasting process (because we’re perfectionists). Conceived by our very own Mr. Ayoub himself back in the early 1980s, and passed down to his son Amir, we have developed our very own roasting ovens and processes that provide the perfect combination of heat and ingredients to deliver flavours that are simply sublime. We think of it as an art as it requires perfect timing—a concerto of the senses including smell, sight, touch, sound and of course, taste. All of our roasted nuts are crafted in small batches to ensure quality and consistency. This is not big corporation, assembly line production. This is great people, doing what they love, to perfection. We think this makes a difference. We hope you do, too.
Shrivelled is beautiful!
“It’s basically fresh fruit that never spent a winter in Vancouver.” Amir
Enjoy our sweet, delicious, fat-free dried fruit snacks that could also be your secret ingredient for your next dinner party or your surly teenager’s lunch bag. Looking for more fibre in your diet? Look no further than dried fruits. Compact and full of fibre these delicacies offer higher concentrations of minerals, micronutrients and antioxidants. They protect against cancer, heart disease and a range of other ailments. Did we mention amazing taste? Ayoub’s is your first choice for quality dried fruits selected and imported from around the world.
Although they’re not in our name, we also offer a wide variety of delicious seeds. Try them in your next dish, by themselves as a great snack or in a mix with fruits and nuts. Seeds also provide a wide range of health benefits and are an important part of a healthy diet.
- Pumpkin seeds
- Melon seeds
- Watermelon seeds
- Jaboni watermelon seeds
- Sunflower seeds
- Skinned pumpkin seeds
- Skinned sunflower seeds
- Chubby pumpkin seeds
Like to mix things up a bit? We’ve got the solution. Like everything we do here at Ayoub’s we’re perfectionists, especially when it comes to mixed nuts. Try any of the following to keep things fresh and fun:
- Lime and pepper kernel mix
- Lime and saffron kernel mix
- Energy mix (includes dried fruits)
- Raw holiday mix
- Raw kernel mix
- Raw sweet mix
- Raw trail mix (contains dried fruits)
- Raw Yalda mix
- Spicy kernel mix